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Face serums are lightweight moisturizers that penetrate deeper to deliver active ingredients into your skin. Using a serum regularly can give your skin a firmer, smoother texture, make pores appear smaller and increase moisture levels.

Serums are skin care products that are designed to deliver high concentrations of specific active ingredients to the skin.
Most often, serums are clear, gel-based or liquid, and they tend to be less thick than a moisturizer. They’re typically applied before moisturizers to help lock in moisture.

Since the ingredients in serums can be pretty potent, consider any potential skin sensitivity before trying a new product.

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