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The top layer of skin (the stratum corneum) is made up of dead skin cells. Just beneath this layer is where the skin stores water, But when your skin isn’t holding onto enough water, it looks and feels drier, and it loses its elasticity.

That’s where face moisturizer comes to the rescue: The moisturizer both locks water into the skin and absorbs water from the outside. The end result is that your skin immediately looks smoother and feels healthier, but that’s not all — regularly applying face moisturizer prevents wrinkles and tired-looking skin in the long run, too.

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